Heilus is a new beauty brand specializing in cutting-edge supplements that benefit the skin, hair, and body. And extra bonus: their supplements are made from all-natural and ethically-sourced ingredients. So Heilus had a name and meticulously-crafted supplements, but they lacked a visual brand identity. I developed a complete visual brand system—including logos, color palette, typography, photography, iconography, and more.

After establishing the brand’s design system, I designed product packaging, the Heilus website and partner website, partner materials (e.g., point-of-purchase poster, sales presentation, signage), and a social kit. I also crafted unique product identities for Heilus’ two primary product lines. Because of their differing target audiences, each required a distinct identity, while also harmonizing with the larger brand identity.