Intel wanted to launch their newest chip release—the i7 processor—with a bang. A big bang. So we partnered with ‘Big Bang Theory’ star Jim Parsons to nail this campaign. Parsons brought the perfect level of authenticity by just being his lovable, geeky self.

The best ideas are the product of a great team.

I worked on this campaign as an intern at Dentsu (previously McGarrybowen), working alongside copywriting partner Kenton Mcrae and my genius creative directors (Ryan McCarthy and Brian Mekjian). Working with Ryan and Brian was an incredible learning experience, kickstarting my career in (and love of) the advertising world.