Verizon recently launched 5G Home—home internet powered by the fastest 5G in the world. Granted, the product is a little confusing. It’s 5G, but wifi. So while product launch awareness was a must, we also needed to educate what it actually is —and to a wide range of target audiences.

So we created three characters, each one showcasing a different level of technological savvy. And we partnered with Amazon to show how Verizon’s fast, reliable 5G Home keeps all of your home’s smart devices running smoothly.

We made one anthemic video combining all three characters to showcase a range of what you can do with Verizon 5G Home.

Each character also got a deep dive via their own spotlight video.

All of these videos lived on an Amazon Storefront landing page with a call-to-action to learn more, check eligibility, and shop smart devices. It was a win-win for Verizon and Amazon.