Monthly Harvest
by Tampon Tribe
Pesticides. Styrene. Chloroform. These are just a few of the chemicals and pollutants found in your average tampon. 🤯 And what’s more, tampon aren’t regulated in the U.S. (and therefore don’t have to list ingredients on boxes). This contributes to a big data gap problem in femcare.
And because this isn’t talked about, women often don’t consider the value of organic period options. (Even despite making other organic choices in their life.) So Tampon Tribe wants to inspire these women to shop for period products with the same care they would for organic foods.
Introducing Monthly Harvest: Organic tampons with a side of organic kale chips.
Wait… what? Tampon Tribe needed to draw attention to organic period products—and what better way than with a bold PR stunt?! So we helped Tampon Tribe create a new limited edition product: organic kale chips. It’s a tasty snack that showcases Tampon Tribe’s philosophy and dedication to an organic lifestyle. And similar to our periods, kale is grown in monthly cycles. Kale is full of iron and other vital nourishment that helps ease menstrual symptoms. For a limited time, women could add kale chips to their monthly tampon subscription.
Let’s talk results.
With just a 5K media buy, Tampon Tribe connected with organically-minded women like never before.
55% increase in site traffic
3.6MM+ impressions
2:16 average minutes spent on page
Some nice things people said:
Kale chips with your tampons? Tampon Tribe adds the snack to its line of offerings to promote its own sustainability efforts.
— Ad Age
Eco-friendly Tampon Tribe introduces Monthly Harvest Kale Chips, which harness kale's menstrual-cramp relieving properties.
— Smart Brief
Monthly Harvest Kale Chips are made with the same natural processes and philosophy used to make their period products.
— Best Ads on TV
Kale yes!
— Milled
A new campaign to promote the brand's wellness and sustainability commitment! And to align with Tampon Tribe’s zero waste mission, the packaging from production will be turned into compost for future kale harvest.
— Little Black Book
Here’s a product line extension we didn’t see coming.