Bethany Boss
Bethany Boss, Design Thinker
A Day in the life of One Talk _ Verizon B2B-high.gif

Sr. Art Director

For busy business owners, no two days are the same. Being ready for constant change takes a constant connection. One Talk from Verizon is a mobile-first communications solution loaded with more than 50 business features designed to improve communication and collaboration, making it easy to take on the day's challenges--whatever they may be.

To promote their One Talk solution, Verizon wanted to produce a video targeted towards small business owners. But plot twist: the budget was limited. Plus, there was the added challenge of being relatable to various industries. Having many entrepreneurial friends and family members, I thought it would be fun to lean into this inherent truth: that small business owners are forced to wear many hats. This insight evolved and to save on talent and location costs, why not show one talent walking through various mini sets, taking on various roles in various industries.

 

Verizon One Talk

 

For business owners, no two days are the same. Being ready for constant change takes a constant connection. One Talk from Verizon is a mobile-first communications solution loaded with more than 50 business features designed to improve communication and collaboration. One Talk makes it easy to take on the day's challenges--whatever they may be. To promote their One Talk solution, Verizon wanted to produce a video targeted towards small business owners.

But plot twist: the budget was limited. Plus, there was the added challenge of being relatable to various industries. Having many entrepreneurial friends and family members, I thought it would be fun to lean into this inherent truth: that small business owners are forced to wear many hats. This insight evolved and to save on talent and location costs, why not show one talent walking through choreographed mini sets, taking on various roles in various industries.

 
 
 

 We wanted to break down the fourth wall and speak to small business owners directly. And to keep viewers watching for a full :90 seconds, we designed a fluid and always-changing set that created a captivating energy and pace.

 
 

The best ideas are the product of a great team.

Creative Director: Jon Guest
Copywriters: Leah Saycich, Russ Duren
Art Director: Yours truly
Producer: John Williams
Client: Verizon (with Katherine Starsinic as point)
Director: Samir Rehem
Production Team: Circle Productions (Toronto)
Editing House: School (Toronto)